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Personalized News Platforms

The PressReader App Will Have More Customization Due to an Acquisition

— August 22, 2019 — Tech
The PressReader app will have more customizable features, as a result of the company purchasing News360. The PressReader app offers users news content in a digital form and provides over 7,00 publications to the platform. Recently, PressReader acquired News360, where terms of the agreement were not made public.

News360 is a news aggregation app that was founded in 2010. PressReader purchased the platform in order to use News360's NativeAI analytics technology, which can be implemented to provide more customization to the Pressreader platform. The PressReader CEO, Alex Kroogman, indicates that the company looks to build a data system that is built around content analytics.

With more customization to the PressReader platform, users could get more access to stories that they are interested in. This would provide users with a more engaging news consumption experience.


Image Credit: PressReader
Trend Themes
1. Increased Customization - The acquisition of News360 by PressReader will lead to increased customization options for the PressReader app, allowing users to personalize their news consumption experience.
2. Data-driven Content Analytics - PressReader aims to leverage News360's NativeAI analytics technology to build a data system focused on content analytics, enabling more targeted news recommendations.
3. Enhanced User Engagement - With greater customization and access to stories of interest, the PressReader app can offer users a more engaging and tailored news consumption experience.
Industry Implications
1. Digital News Platforms - The acquisition of News360 by PressReader highlights the ongoing development and innovation within the digital news platform industry, as companies strive to provide personalized news experiences.
2. News Aggregation Apps - The purchase of News360 by PressReader showcases the evolving landscape of news aggregation apps and the potential for integrating advanced analytics technology for improved user experiences.
3. Content Analytics Technology - The utilization of News360's NativeAI analytics technology by PressReader demonstrates the growing importance of content analytics in the industry, presenting opportunities for disruptive innovations.
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