If you're a creative, an explorer, an outdoors man or a believer in living to the beat of you own drum, then this premium streetwear collection is what you need to fill your summer wardrobe with this year.
If you are in need for some style sprucing, give your go-to brands a break and check out this awesome new London-based brand. HØWL is all about the simple and super distinct Scandinavian style -- it's also very hipster and effortlessly cool without overdoing it.
The premium streetwear collection recently launched this year and features crafty and beautifully designed tees, beanies, sweatshirts and socks. Aside from the apparel, the branding for HØWL will definitely grab attention with its minimalistic and outdoorsy feel.
Key Themes Behind This Trend
- Scandinavian Style Streetwear
- Opportunity to disrupt the fashion industry with unique, minimalistic and outdoorsy streetwear designs.
- Premium Crafted Apparel
- Opportunity to disrupt the premium fashion market by offering well-designed and high-quality streetwear items.
- Minimalistic Branding
- Opportunity to disrupt the branding industry by creating attention-grabbing, minimalistic and outdoorsy brand identities.
Where This Applies
- Fashion
- Opportunity for fashion retailers to incorporate Scandinavian style streetwear into their product offerings.
- Apparel
- Opportunity for apparel manufacturers to invest in crafting high-quality streetwear items.
- Branding
- Opportunity for branding agencies to adapt their strategies to incorporate minimalistic and outdoorsy designs.
