Italian footwear brand Premiata introduces its inaugural sustainable sneaker model in the form of the John Low sneaker. It draws inspiration from mythical nature elements and displays the design in a lookbook that follows the same aesthetics. The editorial shows off the new John Low sneaker in a way that interprets the shoe to be immortalized.
It boasts a raw and sustainable element as 80% o the shoe is made from renewable materials. This ensures that it upcycled scraps into usable and functional materials including rubber and leather. The suede used to construct the shoe is made by SCIARADA, an Italian tannery. Additionally, Premiata also uses LIMONTA regretted nylon with ECONYL yarn from waste products such as old carpets or fishing nets.
Image Credit: Premiata