Italian footwear brand Premiata introduces its inaugural sustainable sneaker model in the form of the John Low sneaker. It draws inspiration from mythical nature elements and displays the design in a lookbook that follows the same aesthetics. The editorial shows off the new John Low sneaker in a way that interprets the shoe to be immortalized.
It boasts a raw and sustainable element as 80% o the shoe is made from renewable materials. This ensures that it upcycled scraps into usable and functional materials including rubber and leather. The suede used to construct the shoe is made by SCIARADA, an Italian tannery. Additionally, Premiata also uses LIMONTA regretted nylon with ECONYL yarn from waste products such as old carpets or fishing nets.
Image Credit: Premiata
What's Driving This Trend
- Sustainable Sneakers
- Opportunity to explore renewable materials and waste-reducing production techniques to create sustainable footwear.
- Nature-inspired Design
- Chance to incorporate natural elements and mythological inspiration in creative and unique designs for footwear.
- Raw Aesthetics
- Potential to embrace the appeal of raw materials in shoe design for a distinctive and edgy style.
Who This Affects Most
- Footwear
- Opportunity for shoe brands to adopt sustainable practices and eco-friendly materials in their designs and production.
- Fashion
- Chance for fashion industry players to incorporate nature-inspired designs and sustainable elements in their collections.
- Renewable Materials
- Potential to expand the use of renewable materials such as upcycled scraps and regretted nylon in various industries beyond footwear.
