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Sleek Grooved Sneakers

Nike Introduces the Summer-Ready 'Pre-Love OX' Silhouette

— May 30, 2018 — Fashion
Sportswear giant Nike is set to launch its newest sneaker silhouette for spring entitled the 'Pre-Love OX'. The overall aesthetic of the sneakers boasts a retro vibe with its sleek and streamlined structure. It resembles some of the label's most iconic retro sneakers including the Cortez and the Night Track, while still exuding artistic accents of its own individuality. The latest shoe features a vibrant yellow hue across its uppers in preparation for the summer season.

The black Swoosh and black grooved outsoles contrast the vibrant shoe. White hues also pop against the tone on the midsoles and ankle collar lining, tieing the entire look together. Additional branding details are on the heel counters, with text reading "NIKE" and "SWOOSH." The Pre-Love OX sneakers are set to launch online at Nike in June.
Trend Themes
1. Retro-inspired Sneaker Silhouettes - Disruptive innovation opportunity: Create new sneaker designs that pay homage to iconic retro styles while incorporating unique artistic elements.
2. Vibrant Color Palettes - Disruptive innovation opportunity: Develop sneakers in bold and eye-catching colors to attract consumers looking for standout footwear options.
3. Streamlined and Sleek Designs - Disruptive innovation opportunity: Design sneakers with a streamlined and minimalist aesthetic, appealing to consumers seeking a modern and stylish look.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Incorporate advanced materials and technologies into sportswear products to enhance performance and comfort.
2. Fashion - Disruptive innovation opportunity: Explore collaborations between fashion brands and sneaker companies to create unique and fashion-forward sneaker designs.
3. Online Retail - Disruptive innovation opportunity: Develop innovative online platforms and personalized shopping experiences to engage customers and drive sales of sneakers and other fashion products.
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