Unusually Assembled Luxury Watches

The Blancpain Pre-Basel Watch Collection is Elegantly Chaotic

Basel World 2013 is just around the corner and all accessory brands are launching their Pre-Basel watch collections in preparation. Blancpain has joined the luxury launches with these two gorgeous rose gold watches.

One of the brand's exquisite watches, The Chronographe Grande Date, throughly embodies subtle luxury and femininity. It has an 18K rose gold case with a bezel and is studded with 40 diamonds. The other watch is an equally elegant, gorgeous flower design that features a white leather strap with a rose gold buckle.

The watch faces are both very usual. One of the watch features numbers that are completely out of place, and another is covered with a flower motif. Both watches are versatile and can be worn on multiple kinds of occasions.

Speaking directly to men who are looking to get their partners a gracious women’s day present, the pieces in this watch collection will be guaranteed knock outs.

Unconventional Luxury Watches
Using unusual designs and materials for luxury watches, creating a unique selling point and differentiation in the market.
Versatile Watch Faces
Creating watches with unconventional watch faces presents an opportunity to appeal to a wider range of consumers.
Elegance and Femininity
Designing watches that embody subtle luxury and femininity can appeal to female consumers and differentiate from more masculine watch options.

Where This Applies

Luxury Accessories
Expanding the unconventional luxury watch market within the luxury accessories industry.
Watch Manufacturing
Offering unconventional watch designs and materials within the watch manufacturing industry.
Jewelry Manufacturing
Creating luxury watch pieces with studded diamonds can open up opportunities to include luxury jewelry into product lines.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 78%
Freshness 8%