The Prada 2012 Spring/Summer menswear campaign showcases behind-the-scenes moments with the focus on actor Michael Pitt. Pitt is renowned for his roles in Martin Scorsese's notorious television show Boardwalk Empire and The Dreamers by Bernardo Bertolucci.
With the strumming of guitars to open the start of the reel, Pitt is seen playing the guitar in a black and white shot. The introduction with Santana-like music tones down and returns with a thumping drum bass that leads to Pitt being photographed, giving off a relaxed persona.
He sports retro shades and wears perfectly tailored outfits. The camera switches angles and background music illuminates the sense of masculinity and the high-life this subject is living. The images are shot in black and white, which creates a retro and vintage aura on the set. It was shot by David Sims who's a well-known fashion and portrait photographer.