Evidently Escapist Editorials

The Porter No. 9 Joan Smalls Photoshoot Delivers Isolated Images

The Poter No. 9 Joan Smalls photoshoot offers up an exceptionally escapist look at the high profile model. Photographer Ryan McGinley captured this isolated scene that placed Smalls in front of green fields, rocky shores and tall trees.

Stylist Alex White remained mindful of the natural backdrop with a leafy green headdress, tribal print pieces and a fur-trimmed vest. Movement was also central to the apparel that included high-rise sneakers and two cut-out bathing suits.

Make up artist Fulvia Farolfi stuck to a bare bones approach to cosmetics in this Porter No. 9 production with light lips, defined eyebrows and metallic eye shadow. This was all that was needed to make Jones stand out, especially among the subdue settings displayed.

Escapist Editorials
Opportunity for fashion publications to feature editorials that provide an escape from reality, showcasing models in serene and isolated settings.
Nature-inspired Fashion
Opportunity for fashion designers to create apparel and accessories that incorporate natural elements and inspire a connection with the environment.
Minimalist Makeup
Opportunity for cosmetic brands to emphasize a bare bones approach to makeup, focusing on light lips, defined eyebrows, and metallic eye shadow.

Where This Applies

Fashion Publications
A trend for fashion publications to embrace escapist editorials and showcase models in isolated and serene settings, providing readers with a visual escape from reality.
Fashion Design
Fashion designers have the opportunity to incorporate nature-inspired elements into their apparel and accessories, creating a deeper connection with the environment and capturing consumer interest.
Cosmetics Industry
The minimalist makeup approach seen in the Porter No. 9 Joan Smalls photoshoot presents an opportunity for cosmetic brands to promote a natural look, focusing on light lips, defined eyebrows, and metallic eye shadow.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 17%
Freshness 8%

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