Rustic Cowgirl Editorials

Lara Stone Stars in the Porter Magazine #3 Summer 2014 Issue

Lara Stone stars in the 'Heart of Gold' editorial for Porter Magazine's #3 Summer 2014 issue.

They say you can take the girl out of the country, but you can't take the country out of the girl, a fact proven by Stone's insistence on keeping her cowboy boots (and hat!) on, even while dressed in a series of itsy-bitsy, teeny-weeny, multi-printed string bikini's chosen by fashion editor Melanie Ward. Even the editorial's title, 'Heart of Gold,' could be in reference to Neil Young's country-folk song of the same name. It's certainly possible that Stone "crossed the ocean searching for a heart of gold," as her eyes appear to betray a quiet sense of longing. I don't see any strapping young ranch hands around to keep her company, but here's hoping.

The editorial was lensed by talented photographic duo Inez van Lamsweerde & Vinoodh Matadin.

Country Chic Fashion
There is an opportunity for fashion retailers to embrace the country chic style and create clothing lines that mix country and contemporary fashion.
Western Photography
There is an opportunity for photographers to capture the Western lifestyle using unique and creative angles.
Rustic Decor
There is an opportunity for home decor companies to produce rustic, country-inspired decor to complement country chic fashion.

Industries Being Reshaped

Fashion Retail
Fashion retailers can take advantage of the country chic fashion trend by introducing Western-inspired clothing lines.
Photography
Photographers can find work in the Western photography niche by capturing unique and creative perspectives of Western-style living.
Home Decor
Home decor companies can expand their product lines to include rustic decor to complement the country chic fashion trend.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 80%
Freshness 8%

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