Vehicle brands are becoming more like lifestyle brands as seen with the several offshoot products that are being created like the Porsche Design Huawei Watch 2.
Boasting a 1.2 inch display, the smartwatch has a resolution of 390 x 390 pixels and has a Qualcom Snapdragon Wear 2100 processor. This is paired with 512MB of RAM, while 4GB of storage is built-in to make it suitable for running a variety of apps and functionalities.
The Porsche Design Huawei Watch 2 features an IP68 rating when it comes to repelling water and dust in order to make it suitable for sporty individuals. The wearable is rounded off with NFC technology along with a heart rate sensor. The unit is now available for order at a cost of roughly $925.
Key Themes Behind This Trend
- Vehicle Brand Extension
- Expanding vehicle brands into lifestyle products, like smartwatches, presents an opportunity for disruptive innovation.
- Luxury Smartwatches
- Developing high-end smartwatches with enhanced features tailored for sporty individuals taps into the luxury market.
- Integration of Technology and Fashion
- The fusion of technology and fashion in products like car brand smartwatches creates a disruptive opportunity for stylish wearable devices.
Where This Applies
- Automotive
- Car brands entering the smartwatch market demonstrates a potential disruption in the automotive industry.
- Consumer Electronics
- Creating luxury smartwatches with advanced functionalities aligns with the ongoing innovation in the consumer electronics industry.
- Fashion and Accessories
- Integrating technology into fashion accessories, as seen in car brand smartwatches, disrupts the traditional fashion and accessories industry.
