This poolside photography feature is captured for the pages of S Moda, a style publication that showcases designer swimwear in their latest issue. The edition stars top model Camille Rowe who poses in sultry staples from a number of luxury labels.
Whether donning revealing bikinis or onepiece suits, the model lounges in the water and hangs by the pool with fun props like chairs that are made from tennis balls. She also swims with inflatable pool accessories and dons neon-hued looks from Versace, Oysho and Calzedonia among other names.
Captured by Xevi Muntane's lens, this poolside photography feature graces the April 2015 issue of S Moda. The image series boasts styling by Francesca Rinciari and sets a glamorous tone for summer.
What's Driving This Trend
- Luxury Swimwear Campaigns
- Disruptive innovation opportunities for luxury fashion brands to capture the growing trend of stylish poolside photography in their campaigns.
- Inflatable Pool Accessories
- Disruptive innovation opportunities for outdoor recreational products companies to create more trendy, neon-hued inflatable pool accessories.
- Tennis Ball Furniture
- Disruptive innovation opportunities for furniture designers to create eco-friendly and stylish outdoor designs like chairs made from materials such as recycled tennis balls.
Who This Affects Most
- Luxury Fashion
- Luxury fashion brands can utilize the growing trend of poolside photography in their advertising campaigns to attract customers and increase sales.
- Outdoor Recreational Products
- Outdoor recreational products companies can create and market trendy, neon-hued inflatable pool accessories to capitalize on the popularity of poolside lounging and swimming.
- Eco-friendly Furniture Design
- Furniture designers can create stylish and eco-friendly outdoor designs such as furniture made from materials like recycled tennis balls for consumers who want to enjoy their outdoor spaces while protecting the environment.
