British fashion imprint Craghoppers introduces its latest collection entitled Podium People designed for the Fall/Winter 2022 season full of technical shapes and designs. It is made from elevated materials including GORE-TEX fabrications along with dark tonal palettes. The brand is known for fusing hiking themes together with the sensibilities of streetwear design.
Some of the most notable items in the new collection include the padded gilets and the borg fleeces that are perfect for layering. Other standout items include the lighter-weight jumpers and waterproof pants that are detailed with vibrant psychedelic patterning. Rounding out the collection is an array of accessories that are made with waterproof capabilities including a crossbody bag and a bucket hat.
Image Credit: Craghoppers
Key Themes Behind This Trend
- Technical Streetwear
- The fusion of technical materials and streetwear design represents a disruptive innovation opportunity for fashion brands.
- Psychedelic Patterns
- The use of vibrant psychedelic patterning on outdoor clothing represents a disruptive innovation opportunity for textile printing companies.
- Waterproof Accessories
- The development of waterproof accessories represents a disruptive innovation opportunity for outdoor gear companies.
Where This Applies
- Fashion
- The fashion industry can benefit from incorporating technical materials into streetwear design as seen in this collection.
- Textile Printing
- Textile printing companies can explore the use of psychedelic patterns on outdoor clothing to capture the attention of the growing streetwear market.
- Outdoor Gear
- The production of waterproof accessories can help outdoor gear companies expand their offerings and appeal to a wider range of consumers.
