In a collaborative effort between Jimmy Fallon and J. Crew, the Pocket Dial has been created. This re-invented pocket square doubles as a cellphone case, which aims to benefit the Millennial age group.
All of the proceeds collected from the Pocket Dial sales will be directly donated to the David Sheldrick Wildlife Trust for the protection of African elephants -- and other animals.
A commercial has been launched in time for the holiday season, which aims to raise awareness of the campaign. The ad also encourages consumers to purchase the re-invented pocket squares as festive gifts for friends and loved ones. The ultimate goal for this campaign is to make sure people will not only look good, but they will also be doing good.