The Plaza Kvinna 'Chic in the City' editorial is aptly titled. Unique model Frederikke roams around the urban streets in chic and sophisticated ensembles. Captured on a grey day, her dark clothing stands out against the concrete jungle backdrop. It helps that there are some bright accents including a yellow shirt, blue skirt and orange jacket.
Shot by photographer Jaclyn Adams, the Plaza Kvinna 'Chic in the City' editorial was styled by Kawa H Pour. Pour outfitted the brunette beauty in pieces from such labels as Hugo Boss, Mulberry, MaxMara, Johanna Pihl, Filippa K, Sonia Rykiel, Marc by Marc Jacobs, Alexander McQueen, Louis Vuitton and Longchamp among others. On beauty duty was makeup artist Monika Grensteen and hairstylist Sidsel Marie Bøg.
What's Driving This Trend
- Sophisticated Photography
- Develop ways to create photography that is chic and sophisticated in urban environments using unique models, a variety of designer labels, and expert styling and beauty influencers.
- Dark Fashion Accents
- Incorporate dark clothing and vibrant accents into urban photo shoots for a bold yet nuanced aesthetic that captures the essence of city living.
- Urban Backdrops
- Find new ways to take advantage of the concrete jungle as a backdrop, using it to make colors pop and add a gritty, edgy dimension to your photography and editorial work.
Who This Affects Most
- Fashion
- The fashion industry can adopt the use of new color pops, dark colors and unique models from these photoshoots to create a new line for the city dwellers, which will undoubtedly create an edge and increase brand visibility.
- Photography
- The photography industry can apply the learning from these shots to create more sophisticated photo shoot settings for urban clothing lines and boost demand as a result.
- Digital Marketing
- Digital marketing agencies can leverage the dark and bright photography style from these kinds of photoshoots to create a unique target audience that might appeal to city dwellers, hence offering a unique opportunity for their brand to grow.
