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The Playseat F1 Red Bull Seat Puts you Behind the Wheel of a Racecar

— March 15, 2011 — Autos
For anyone who has ever caught themselves daydreaming about what their life would look like in the fast lane, the Playseat F1 Red Bull Seat is one high-octane gadget that is sure to catch your eye.

Featuring an exterior designed to closely capture the iconic aesthetic of Red Bull Formula 1 cars, the Playseat F1 Red Bull Seat is designed to offer its users as authentic a driving experience as possible. And while it does not come with a steering wheel or pedals, it is fully compatible with all current major consoles (Playstation 2-3, Xbox 360 and Wii) as well as PCs.

With its sleek, black, leather-vinyl appearance and its $1300 price tag, this is one mean machine sure to excite racing fans around the world.

Trend Themes

  1. Virtual Racing Simulators — Opportunity for disruptive innovation in the gaming industry by creating more authentic and immersive racing experiences through virtual simulators.
  2. Product Branding — Opportunity for companies to collaborate with popular racing brands to create high-end, branded gaming accessories.
  3. Racing Fan Merchandise — Opportunity for companies to tap into the market of racing fans by creating merchandise and accessories that expand the racing experience beyond the track.

Industry Implications

  1. Video Gaming — Opportunity for video game companies to expand their offerings and increase sales by creating authentic virtual racing experiences.
  2. Consumer Electronics — Opportunity for electronics companies to enter the gaming accessories market by developing high-end racing simulators.
  3. Sports Merchandising — Opportunity for merchandising companies to expand their offerings and cater to the niche market of racing fan merchandise.
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