Yohji Yamamoto Introduces the New Playboy Collection
References: highsnobiety
Yohji Yamamoto introduces the new Playboy collection that is meant to garner attention globally. It is filled with menswear staples that are only available online at Yohji Yamamoto. The silhouettes include signature blazers, shirting options, and balloon pants, all of which are made with less austere fabric materials at a more affordable price.
Launching on July 21st, S'YTE is presenting his Playboy collection that blends the classic silhouettes with illustrated Playboy pin-up that were done decades ago for the magazine, when created by artist Harumi Yamaguchi. It details short sleeve tops and tees along with some archival jackets that are painted with realistic pin-up visuals. There are ten items in total in the latest capsule.
Image Credit: Yohji Yamamoto
Launching on July 21st, S'YTE is presenting his Playboy collection that blends the classic silhouettes with illustrated Playboy pin-up that were done decades ago for the magazine, when created by artist Harumi Yamaguchi. It details short sleeve tops and tees along with some archival jackets that are painted with realistic pin-up visuals. There are ten items in total in the latest capsule.
Image Credit: Yohji Yamamoto
Trend Themes
1. Pinup-themed Streetwear - The use of vintage pin-up illustrations and graffiti art on classic streetwear silhouettes presents an opportunity for disruptive innovation in fashion design and customization.
2. Online-exclusive Menswear - The online-only availability of Yohji Yamamoto's Playboy collection provides an opportunity for disruptive innovation in e-commerce and direct-to-consumer marketing.
3. Affordable Luxury Menswear - The use of less expensive fabrics in Yohji Yamamoto's Playboy collection opens up an opportunity for disruptive innovation in the luxury menswear market, offering accessible yet stylish options for younger consumers.
Industry Implications
1. Fashion Retail - By incorporating vintage pin-up illustrations and graffiti art on classic streetwear silhouettes, fashion retailers can create unique product offerings and experiences that resonate with younger audiences.
2. E-commerce - The online-only availability of Yohji Yamamoto's Playboy collection presents an opportunity for e-commerce platforms to develop new methods for direct-to-consumer marketing and personalized shopping experiences.
3. Luxury Menswear - The use of less expensive fabrics in Yohji Yamamoto's Playboy collection presents an opportunity for luxury menswear brands to target younger consumers looking for accessible yet stylish options, while maintaining a focus on quality and design.
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