K-Swiss and Corridor Release Premium Footwear Collection
Mickey Phoon — March 13, 2023 — Lifestyle
References: us.fashionnetwork
Athletic shoe brand K-Swiss and fashion brand Corridor released a unisex footwear collection consisting of playable performance tennis shoes called the SpeedTrac and heritage tennis shoes called the Classic 66. The collaboration is launched through an editorial campaign in Racquet magazine, which celebrates the art, ideas, style, and culture around tennis. K-Swiss vice president of marketing Anna Amador said, "There's a sweet spot that this collaboration really hits that speaks to what tennis was and what tennis is going to be."
The SpeedTrac comes with a snow white/antique and black colorway. The shoe is lightweight with a durable mesh upper. It also has a molded Ortholite with an extended midsole for enhanced torsional support. As for the Classic 66, it comes in a gardenia/vanilla custard/cloud dancer colorway. This lifestyle shoe is synthetic leather and made with many recycled materials like its lacing system, sock liner, insoles, and more. The SppedTrac is available for $140, and the Classic 66 is available for $90.
Image Credit: K-Swiss
The SpeedTrac comes with a snow white/antique and black colorway. The shoe is lightweight with a durable mesh upper. It also has a molded Ortholite with an extended midsole for enhanced torsional support. As for the Classic 66, it comes in a gardenia/vanilla custard/cloud dancer colorway. This lifestyle shoe is synthetic leather and made with many recycled materials like its lacing system, sock liner, insoles, and more. The SppedTrac is available for $140, and the Classic 66 is available for $90.
Image Credit: K-Swiss
Trend Themes
1. Playable Performance Tennis Shoes - Athletic footwear brands are collaborating with fashion brands to create playable performance sports shoes.
2. Recycled Materials in Footwear Design - Many footwear brands are using recycled materials for their products, including lacing systems, sock liners, insoles, and more.
3. Editorial Campaigns to Promote Footwear Collections - Brands are collaborating with media outlets to launch editorial campaigns to showcase their latest footwear collections and celebrate the art, ideas, style, and culture around sports like tennis.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can integrate recycled materials into their products to create more sustainable and eco-friendly options for customers.
2. Fashion - Fashion brands can collaborate with athletic footwear brands to create stylish and functional shoes that can be worn both on and off the court/field.
3. Sports Media - Sports media outlets can collaborate with athletic footwear brands to launch editorial campaigns that celebrate the art, ideas, style, and culture around sports and showcase the latest products in the market.
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