The Ordinary's Newest Release is a Pink-Colored Serum
Laura McQuarrie — September 1, 2023 — Fashion
References: theordinary & refinery29
With more access to skincare products powered by actives than ever before, consumers need products to support and repair their skin barrier, and this is where the newest pink-colored serum from The Ordinary comes in. The Soothing & Barrier Support Serum is a standout skincare product not just for its color but also its multi-active solution, optimized for soothing discomfort and reducing the appearance of redness.
This brightly colored serum for all skin types shares the benefits of purposeful ingredients like plant-derived ceramides, niacinamide, ginger root extract, bisabolol and centella asiatica phytotechnologies. In the Soothing & Barrier Support Serum formula, it's the fermentation-derived cyanocobalamin (Vitamin B12) that gives the serum its characteristic hue, which doesn't remain once applied to the skin.
This brightly colored serum for all skin types shares the benefits of purposeful ingredients like plant-derived ceramides, niacinamide, ginger root extract, bisabolol and centella asiatica phytotechnologies. In the Soothing & Barrier Support Serum formula, it's the fermentation-derived cyanocobalamin (Vitamin B12) that gives the serum its characteristic hue, which doesn't remain once applied to the skin.
Trend Themes
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Barrier Support Serums — The rise of barrier support serums addresses the increasing need for skincare products that repair and protect the skin barrier against environmental aggressors.
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Multi-active Solutions — The popularity of multi-active serums like The Ordinary's Soothing & Barrier Support Serum highlights the demand for products that offer multiple benefits and target various skin concerns.
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Plant-derived Ingredients — The use of plant-derived ingredients in skincare formulations, such as ceramides and ginger root extract, reflects the growing preference for natural and sustainable beauty ingredients.
Industry Implications
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Skincare — The skincare industry can capitalize on the trend of barrier support serums by developing innovative products that cater to specific skin concerns and provide targeted solutions.
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Beauty — The beauty industry can leverage the popularity of multi-active solutions by creating customizable skincare routines and offering products that address multiple skin issues.
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Natural Ingredients — The natural ingredients industry has an opportunity to promote and develop sustainable alternatives to synthetic skincare ingredients, leveraging the demand for plant-derived solutions.
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