Bird Poop Soap

The Pigeon d'Or Project Turns "Rats with Wings" into Clean Creatures

Considering that pigeons are often described as "rats with wings," I'm not surprised that the Pigeon d'Or project was created. Turning their dirt droppings into detergent--yes, clean, soapy detergent--Tuur Van Balen hopes to make a unique environmental impact in urban cities such as New York and Chicago.

Funded by the Flemish Authorities, the Pigeon d'Or project centers around feeding these birds a special concoction that turns their poop into soap.

Animal Waste Innovation
Exploring creative ways to transform animal waste into useful products, such as detergent from pigeon droppings.
Urban Environmental Impact
Addressing environmental challenges in urban cities, such as pollution caused by pigeons, through innovative projects like Pigeon d'Or.
Sustainable Cleaning Solutions
Developing eco-friendly cleaning products that utilize natural and unconventional materials, like soap made from bird poop.

Industries Being Reshaped

Cleaning Products
Creating disruptive innovations in the cleaning product industry by leveraging unconventional and sustainable ingredients, like soap derived from animal waste.
Urban Pest Management
Exploring new methods and products to control urban pests, like pigeons, while also finding ways to repurpose their waste for beneficial use.
Environmental Services
Providing innovative solutions to address urban environmental challenges, such as developing projects that repurpose animal waste into value-added products like detergent.
SCORE
0.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 3%
Freshness 8%