Although many people have amble access to their fruits and vegetables on a daily basis thanks to convenient grocery stores and healthier food options in fast food restaurants, some people still need easier options to get their necessary vitamins and nutrients; the Pierre Martinet Smoothie campaign offers one solution. It promotes a healthy drink that ensures people meet their veggie count for the day.
The Pierre Martinet Smoothie campaign was created by BEING TBWA, an ad agency based in Paris, France. It features colorful goblets made out of the veggies each smoothie consists of. For instance, one is made out of an egg plant while another from a carrot. It was art directed by Jean-Pierre Roges.