Pierre Cardin has rebranded for the winter season, sharing the brand’s Fall/Winter 2022 collection along with its new makeover. The collection is inspired by the brand’s French heritage, in addition to a French road trip which splits the collection into three color-coded subcollections. Beginning with blue, ‘Deep Indigo’ takes over the first subcollection, offering up the ‘Antibes’ slim-fit pants, ‘Futureflex’ garments, and denim.
The second subcollection takes its inspiration from the lush French hilltops, translating this aesthetic into a series of green, brown, and mustard-toned garments. Highlights include the ‘Performance Knit’ lineup and a selection of stretchy shirts.
The collection is rounded off with brown suits and ‘Haute Red’ tops and hoodies, referencing the nightlife in the Parisian city of Lyon. Pierre Cardin’s Fall/Winter 2022 collection is available to purchase online and at selected Pierre Cardin partner stores now.
Image Credit: Arton Sefa
Key Themes Behind This Trend
- Heritage-inspired Apparel
- Brands can create collections inspired by their own heritage to differentiate themselves from competitors and appeal to consumers interested in tradition and authenticity.
- Color-coded Subcollections
- Designing collections that are split into color-coded subcollections can provide a unique and visually appealing shopping experience for consumers.
- Performance Knit Lineup
- Creating performance-oriented knitwear can cater to consumers who want both style and functionality in their clothing choices.
Where This Applies
- Fashion
- Fashion brands can rebrand and create new collections inspired by their heritage to differentiate themselves from competitors and attract consumers interested in tradition and authenticity.
- Retail
- Retailers can create a visually appealing shopping experience for consumers by organizing their products into color-coded subcollections.
- Athletic Apparel
- Athletic apparel brands can incorporate performance-oriented knitwear into their collections to offer consumers clothing that is both stylish and functional.
