Superimposed Burger Artwork

Phili Tseng Draws What Characters Would Look Like as Cheeseburgers

In a delightful illustrated series entitled 'What if they were cheeseburgers?' artist Philip Tseng draws adorable cartoon characters combined with, well, cheeseburgers. With recognizable pop culture figures such as Teenage Mutant Ninja Turtles, R2D2 and Sailor Moon represented, cheeseburgers have never looked better.

The cartoons are basically overlaid on top of the burger drawings. The animations are also a little more rotund than usual, to fit the burger shape. Philip Tseng uses the cheeseburger as the body, with limbs or accessories coming out of it. The funny artwork is also heavily focused on anime, science fiction, video games and similar sources. Prints of these illustrations can be seen on Philip Tseng's website as well as his Society6 page.

Pop Culture-inspired Food Art
There is an opportunity to disrupt the culinary and food industry through the creation of more pop culture-inspired food art.
Unique Merchandising of Artwork
There is an opportunity to disrupt the art industry through the unique merchandising of more artwork, such as Phili Tseng's burger art series.
Crossover Fan Art
There is an opportunity to disrupt the entertainment industry through the creation and proliferation of more crossover fan art.

Industries Being Reshaped

Culinary and Food Industry
The culinary and food industry can take inspiration from Phili Tseng's burger art series to create unique and interesting menu dishes.
Art Industry
The art industry can explore new avenues for selling and promoting artwork beyond traditional galleries and exhibitions through unique artwork like Phili Tseng's burger art series.
Entertainment Industry
The entertainment industry can utilize crossover fan art and merchandise to broaden their fan base and create new revenue streams
SCORE
5.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 76%
Freshness 8%