Pharrell Williams and adidas have released a number of stylish and eye-catching silhouettes that certainly make a statement in the world of contemporary footwear. The two partners have been tearing up the 2022 sneaker category with a handful o Animal Print colorways and most recently, they unveiled the new NMD HU Animal Print 'Amber' colorway which is described to have a "wile Finstone-esque PrimeKnit upper."
Pharrell Williams and adidas have definitely tapped into something very playful and aesthetically alluring this year. The collaborators accent the whimsical "Flinstone-like cheetah pattern" with various vibrant elements. For example, the shoe laces are a bright orange, the midsole cage features dark navy, and the interior liner boasts a forest green tone.
The new NMD HU Animal Print 'Amber' will be available to consumers on September 17th.
Image Credit: adidas
Key Themes Behind This Trend
- Animal Print Silhouettes
- The rising trend of animal print inspired sneakers presents an opportunity for footwear brands to create bold and visually appealing design choices.
- Bold Color Accents
- The use of bold and contrasting colors in footwear design provides a disruptive innovation opportunity for brands to create accessible and versatile looks in the sneaker market.
- Collaborative Partnerships
- The success of Pharrell Williams and Adidas's partnership demonstrates a trend toward collaborations that can leverage unique perspectives and resources to disrupt the competitive footwear market.
Where This Applies
- Footwear
- The footwear industry can integrate more animal-inspired prints and bright color accents to create daring and original design choices that cater to consumer demand for unique and diverse sneaker culture.
- Fashion
- The fashion industry can leverage the trend of animal print sneakers by incorporating similar design choices in their clothing lines, providing a cohesive and eye-catching look for consumers.
- Art and Design
- The art and design industry can leverage the bold and whimsical aesthetic of animal print footwear to create unique and creative collaborations with footwear brands that cater to an audience interested in statement fashion pieces.
