Retro Revival Sneakers

This PF Flyers x BKc Collaboration Pays Attention to Historical Detail

This capsule collection -- a collaboration between PF Flyers and The Brooklyn Circus -- recreates The Rambler with special attention to stay true to the original shoe.

The Rambler is PF Flyers' original, iconic shoe. PF Flyers first started creating shoes out of vulcanized tire rubber in the early 1900s. In the 1950s and 60s, PF Flyers shoes became standard issue in the U.S. military. Bearing this history in mind, when PF Flyers teamed up with menswear brand The Brooklyn Circus to create a unique version of The Rambler, they wanted to replicate all the details of the original manufacturing process, like waxed laces, smaller eyelets and a fourteen-ounce military duck canvas.

The PF Flyers x BKc shoe will come in both high top and low top styles, in brown and natural colorways.

Retro Revival
Opportunity for brands to collaborate and recreate iconic products with historical details.
Historical Detail
Attention to original manufacturing processes and materials creates unique and nostalgic products.
Capsule Collections
Limited edition collaborations offer exclusive and sought-after products for consumers.

Sectors Adopting This

Footwear
Shoe brands can create special edition sneakers that pay homage to their historical roots.
Fashion
Menswear brands can collaborate with footwear brands to create unique products that appeal to nostalgia-driven consumers.
Military
Military-inspired fashion can tap into the trend of retro revival by incorporating historical details into apparel and accessories.
SCORE
4.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 60%
Freshness 8%

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