Ah, the French and their romance. This witty and creative new Peugeot 207 commercial by BETC Euro RSCG, Paris uses only heartbeats as the soundtrack to show how much a man loves his Peugeot 207 car.
The heartbeats are used in the context of the hot/cold game, where you get hot as you get closer to the object and colder as you get further away from it.
The commercial shows the man driving his car towards his attractive lover who’s taking a bath and getting ready for him. The heartbeats deceivingly get faster as he approaches, but it’s actually because he’s enjoying the driving.
How do I know? Because when he gets there, the heartbeats get slower as he kisses his lover, and faster when he looks at his car.
If I was him, I would get the woman into the Peugeot 207 :)
Key Themes Behind This Trend
- Heartbeat-based Soundtracks
- Heartbeats are being used as soundtracks in commercials for a unique and memorable effect.
- Emotional Storytelling Through Sounds
- Sounds are being used to convey the emotional state of a character in a story.
- Automotive Advertising
- Car manufacturers are creating emotional connections with potential buyers through storytelling.
Where This Applies
- Advertising and Marketing
- Marketers can use unique sounds and music to convey a story and create an emotional connection with a brand.
- Automotive
- Car companies can create emotional connections for their potential buyers and stand out from competitors through the use of unique sound and music in commercials.
- Entertainment
- Film and TV makers can incorporate unique sounds and music to add an emotional layer to their storytelling.
