Nicolas Petrou's graphics for the PETROU\MAN catalog are so visually stunning that they almost upstage the clothing.
I once heard someone muse about advertising being the new art, and these pieces truly bring that idea to life. Although the ads are spectacularly breathtaking, the clothing (which the ads are for) is actually quite stylish. Grounded in nicely cut neutral pieces, the PETROU\MAN menswear collection is sure to sell well.
Implications - It is important that a business devote considerable amounts of time and money in ensuring that its clients' first impressions of its products will be positive. The way in which a product is marketed will determine whether or not consumers will take the next step towards investing their own time or money. For this reason, businesses must be able to generate positive reactions to their products through packaging or other branding.