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Snake Charmer Editorials

Petrina Hicks Explores the Relationship Between Woman and Snake

— December 19, 2014 — Fashion
It's obvious that Sydney-based photographer Petrina Hicks has a commercial background. One needs only to glance at the polished, hyper-stylized photos that make up her latest series, 'The Hippy and the Snake,' to understand that Hicks has advertising experience.

What's more interesting than the glossy, campaign-inspired photography, however, is the content. With 'The Hippy and the Snake,' Hicks explores the complex, troublesome relationship that women have had with snakes, in literature and art, since our Fall from Eden.

Though biblical in origin, the project is incredibly modern in its look and feel. Hicks' subject wanders amidst a tropical wasteland, perhaps an ode to the Garden itself, looking naive and innocent. Though beautiful, the environment is laden with potential danger at every turn, possessing the "ambiguity and duality" that Hicks strives for.


Trend Themes
1. Commercial Photography - Disruptive innovation opportunities can be found in utilizing advanced technologies such as AI and VR to enhance the experience and impact of commercial photography.
2. Feminist Art - Disruptive innovation opportunities lie in exploring new mediums, immersive technologies, and unconventional storytelling techniques to challenge and redefine the representation of women in art.
3. Symbolism in Art - Disruptive innovation opportunities can be found in leveraging emerging technologies like augmented reality and blockchain to create interactive and multi-dimensional art experiences that reinterpret and amplify symbolic meanings.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities exist in integrating the latest technologies and techniques into advertising and marketing campaigns to create visually captivating and immersive content that resonates with the audience.
2. Art and Photography - Disruptive innovation opportunities can be explored in the field of art and photography by embracing cutting-edge technologies, unconventional mediums, and innovative storytelling approaches to challenge traditional norms and perspectives.
3. Fashion and Editorial - Disruptive innovation opportunities lie in leveraging innovative technologies like virtual fashion shows and digital experiences to revolutionize the fashion and editorial industry, creating unique and engaging brand narratives.
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