The Pete Versus Toby Loo Photo Shoot Makes a Case for Casual Fashion

 - Oct 6, 2011
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You're likely as surprised as I was to see this kooky Pete Versus Toby Loo campaign. You will observe that it is not only set in public washroom stalls, but the model is actually standing with this feet inside the toilet bowl.

Out of all of the ways to get attention in promotional pictures for a line of clothing, few would have thought up this method. It's of course a guaranteed success for capturing the attention of any consumer, and thoroughly amusing the brand's target buyers, adolescent males.

For a little local flavor to complement the homespun Australian image of the company, photographer Gavriel Maynard found his unsanitary sets in the club, pub and restaurant restrooms of the Bondi area. Each exudes its own individual aesthetic, acting as an unconventional and memorable backdrop in the Pete Versus Toby Loo campaign.