Terrycloth Poolside Sandals

EGO's Poolside Perspex Platform is a 2000s-Inspired Accessory

Fast fashion footwear brand EGO is known for a chic product range that is offered at an accessible price point -- its Poolside Perspex Platform in square peep toe is a statement piece that draws inspiration from early 2000s nostalgia.

Remixing the seasons shearling fad, the platform sandal is covered in towel-like terry material in a bubblegum pink shade that is reminiscent of styles worn by starlets like Paris Hilton. Made with a pink synthetic upper, the shoe boasts a transparent perspex platform in a matching bubblegum pink and stands on a 4.5" heel.

This fun summer sandal is a nostalgic statement piece that is perfect for poolside events or casual nights out. The shoe is affordable as an added bonus, offered at just under $20 during EGO's 2020 Black Friday promotion.

Nostalgic Footwear
The resurgence of nostalgic footwear styles provides an opportunity for brands to reinvent classic designs with a contemporary twist.
Affordable Fashion
Offering stylish and on-trend products at affordable prices can create a bigger customer base and attract more sales for brands.
Transparent Accessories
Incorporating transparency into footwear or accessory designs can create a unique and innovative look that appeals to consumers.

Sectors Adopting This

Fashion Retail
Fashion retailers can capitalize on the trend of nostalgic footwear by creating unique and affordable products for their customers.
Accessories
Opportunities exist for accessory brands to incorporate transparent materials into their product designs, providing a fresh take on classic styles.
Online Shopping
The rise of online shopping provides a platform for fast fashion brands to offer affordable and stylish products to a larger audience.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 12%
Freshness 10%

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