Personalized holiday craft kits are making handmade gifting more accessible as Michaels expands its seasonal collection with creative projects for different skill levels. The new offerings encourage shoppers to create customized presents and decorations while spending less time on screens and more time enjoying hands-on activities.
The assortment includes diamond art kits with varied gem sizes, miniature diorama ornaments, updated paint-by-number projects, and illuminated decorations. Eight-piece bookmark kits also support group crafting and personalized gifting. With thousands of projects starting at $2.99, Michaels offers affordable options alongside in-store crafting events. Its research found that 61% of holiday celebrants are likely to give handmade gifts this season.
For Michaels, the expanded selection creates opportunities to attract budget-conscious shoppers and encourage additional craft supply purchases. Combining affordable products with seasonal workshops could strengthen customer engagement while supporting demand for personalized holiday experiences.
Image Credit: Michaels
What's Driving This Trend
- Personalized Craft Kits
- Affordable DIY kits are reshaping seasonal gifting by making customized, handmade presents accessible to shoppers across skill levels.
- Screen-free Holiday Activities
- Hands-on creative projects reflect growing interest in offline leisure experiences that combine entertainment, self-expression, and social connection.
- Workshop-driven Retail
- Seasonal in-store crafting events create experiential retail models that deepen engagement while encouraging complementary product purchases.
Who This Affects Most
- Arts and Crafts
- Modular project kits and beginner-friendly formats open new pathways for craft brands to serve casual makers and holiday gift shoppers.
- Retail
- Value-focused assortments paired with interactive events position stores as destinations for both products and memorable seasonal experiences.
- Gifting
- Demand for handmade presents supports new personalized gifting formats that blend affordability, creativity, and emotional relevance.
