Wear personalized clothing by incorporating your face and story onto your clothes. Project Abstract is allowing customers to use their face and story as the basis for the color and pattern used to make their clothing. The process for customers starts with photographing their facial expressions on webcam, followed by writing a personal story about anything -- good or bad -- as long as its personal. The data collected will then be used to create an abstract pattern.
By taking personalized clothing to the next level, the team behind Project Abstract, made up of fashion designers, textile designers and interaction designers, creates a unique abstract, personalized pattern.
Along with giving customers the power to contribute their story, Project Abstract is also trying to reduce waste. By creating garments that customers will have an emotional connection to, they are less likely to dispose of it. Also, these garments are made on an on demand basis, not in bulk.
What's Driving This Trend
- Personalized Clothing
- Using personal data, tailored clothing is created for customers, encouraging emotional connections.
- Data-driven Design
- By analyzing and translating personal data, unique and abstract patterns are created for clothing design.
- On-demand Manufacturing
- Manufacturing personalized clothing on an on-demand basis improves sustainability while reducing waste.
Who This Affects Most
- Fashion Industry
- Incorporating personal data into fashion design offers a unique approach to sustainable fashion.
- Retail Industry
- On-demand manufacturing for personalized clothing offers new opportunities to optimize supply chain and logistics.
- Software Industry
- Data-driven clothing design offers new opportunities for software and technology innovation in fashion.
