Persado Uses AI to Personalize Marketing Messages for Each Shopper
Niko Pajkovic — August 2, 2022 — Business
References: persado & businesswire
Persado is a unique artificial intelligence-enabled content generation and decision-making platform that helps businesses better engage their customers by producing highly personalized messaging. Recently, the innovative startup launched 'Langauge Profiles' and 'Personalized Content Generation,' two new features designed to help brands drive higher performance by allowing them to produce highly tailored shopping experiences that are backed by data and machine learning.
Personalized Content Generation is a tool that can be used to create hyper-personalized language to serve either individual shoppers or whole market segments. The tool can be used in combination with Language Profiles, which work to extract first-party data regarding specific customers' communication and messaging preferences. Persado can then take this detail-rich information and scale it, enabling these brands to produce meaningful, personalized messaging for countless customers.
“Customers of large brands expect to work with those companies the way that they prefer — they want an overall personalized experience. With this groundbreaking new advancement from Persado, Fortune 1000 brands can tailor individual messages to customers using the language the customers prefer. This gives them the ability to scale that’s only possible with AI," said Assaf Baciu, Chief Operating Officer at Persado
Image Credit: Shutterstock
Personalized Content Generation is a tool that can be used to create hyper-personalized language to serve either individual shoppers or whole market segments. The tool can be used in combination with Language Profiles, which work to extract first-party data regarding specific customers' communication and messaging preferences. Persado can then take this detail-rich information and scale it, enabling these brands to produce meaningful, personalized messaging for countless customers.
“Customers of large brands expect to work with those companies the way that they prefer — they want an overall personalized experience. With this groundbreaking new advancement from Persado, Fortune 1000 brands can tailor individual messages to customers using the language the customers prefer. This gives them the ability to scale that’s only possible with AI," said Assaf Baciu, Chief Operating Officer at Persado
Image Credit: Shutterstock
Trend Themes
1. Personalized Content Generation - AI-enabled content generation and decision-making platform produces highly personalized messaging to better engage customers.
2. Language Profiles - Extracting first-party data regarding specific customers' communication and messaging preferences to create hyper-personalized language to serve either individual shoppers or whole market segments.
3. Data-backed Personalization - Using data and machine learning to produce meaningful, personalized messaging for countless customers in the form of a tailored shopping experience.
Industry Implications
1. Marketing and Advertising - Opportunities for businesses to better engage with customers by producing highly personalized messaging through AI-enabled content generation and decision-making platform.
2. Customer Service - Using Language Profiles to extract first-party data regarding specific customers' communication and messaging preferences to create hyper-personalized language also creates opportunities to provide better customer service.
3. E-commerce - By using Language Profiles, e-commerce brands can produce highly tailored shopping experiences backed by data and machine learning, resulting in higher performance and engagement from customers.
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