If there is one thing Perez Hilton loves more than bashing Lindsay Lohan and Mischa Barton, it's loving Lady Gaga. For Perez Hilton's Halloween costume, he decided to go gaga by dressing up like his favorite pop icon.
Complete with hair bow and angular attire, Perez Hilton's Halloween costume was a dead-on impersonation of the infamous Lady Gaga. I bet their were a lot of other celebrity impersonators out there this year too.
Implications - We live in a youth market that dominates the Internet and the creation of consumer products are becoming steadily more and more unavoidable. The youth market demands more face time with celebs and because of this idolization many consumers have become more and more obsessed with them. Businesses can take advantage by helping their consumers to emulate theses celebs that promote their own products.