Pepe Jeans Spring/Summer 2013 campaign selected beautiful british model Cara Delevingne to star in its latest spread.
The budding supermodel follows in the footsteps of such previous beauties as Alexa Chung, Sienna Miller and Laetitia Casta. She may only be 20 years old, but her face seems to be everywhere these days. From campaigns to runway shows, she has been coveted as several designers favorite, which demonstrates that there is no limit as to where her staying power will take her. It is the combination of her it power, her charm and her freshness that had the french fashion brand pick her as the face of the Pepe Jeans Spring/Summer 2013 campaign.
Shot in London's Notting Hill district, the photoshoot evokes an effortless laid-back style with an edge.
Why This Trend Is Growing
- Celebrity Model Campaigns
- Opportunity for brands to collaborate with popular celebrities as brand ambassadors, enhancing brand image and reach.
- Youthful Brand Ambassadors
- Brands can capitalize on the popularity of young models to target younger demographics and create a fresh, vibrant brand image.
- Effortless Laid-back Style
- Brands can tap into the trend of effortless and relaxed fashion styles to offer products that resonate with customers seeking comfort and ease.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage celebrity models to create impactful advertising campaigns and increase brand visibility.
- Beauty
- Beauty brands can collaborate with young models to promote their products and appeal to a younger target audience.
- Photography
- Photographers specializing in capturing effortless and laid-back styles have the opportunity to collaborate with fashion brands and create visually appealing campaigns.
