Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Penfield's Fall/Winter 2010 Campaign Brings You to the Outdoors

 - Sep 3, 2010   Updated: Jun 9 2011
References: highsnobiety
Back with a vengeance, the Penfield Fall/Winter 2010 campaign features the all-American outdoor man clad in colourful vests, sweaters and jackets. Entitled 'A Longmeadow Morning,' these pictures are filtered with stamp images, sepia tones and an overall American appeal.

Revealing a softer and more sensitive side to the man,
the Penfield Fall/Winter 2010 campaign accentuates the connection between nature and man and his love for the outdoors.

Implications - The lumberjack symbolizes some essential male qualities male consumers gravitate towards. This character type is dependable, outdoorsy and wholly dependent on his means of taking care of himself. Companies should create apparel and branding campaigns that feed into this character type.