Peanut butter is getting a breakfast upgrade as Bio&Me teams up with Pip & Nut on a new granola designed to pack more into the morning bowl. The latest addition to Bio&Me's Fibre+Protein range is vegan and made with wholegrain oats and chicory root, with no palm oil, added sugar or emulsifiers.
Each serving delivers 13g of protein and 9g of fibre, bringing together two nutrients that have become a bigger focus for breakfast shoppers. The 310g pack will launch exclusively at 803 Tesco stores across the UK on November 16, priced at £3.95.
The collaboration brings Pip & Nut's familiar peanut butter flavour into a cereal aisle increasingly focused on functional ingredients. With its combination of protein and fibre, Bio&Me is aiming to make a more nutrition-focused breakfast feel like an everyday choice rather than a specialist health-food purchase.
Image Credit: Bio&Me
What's Driving This Trend
- Functional Breakfast Staples
- Everyday morning foods are being reformulated with protein, fibre, and gut-friendly ingredients, creating space for mainstream products that blend convenience with measurable nutrition.
- Nut Butter Collaborations
- Brand partnerships that bring recognizable nut butter flavors into new grocery categories can turn familiar tastes into premium, health-positioned breakfast experiences.
- Clean-label Protein Foods
- Vegan, palm oil-free, and no-added-sugar formulations reflect growing demand for high-protein options that feel less processed and more accessible to everyday shoppers.
Who This Affects Most
- Breakfast Cereals
- The cereal aisle is shifting toward functional claims and higher nutritional density, opening opportunities for granolas and oat-based products that compete with supplements and meal replacements.
- Health Foods
- Nutrition-focused foods are moving from specialist shelves into major supermarkets, making wellness-oriented products more visible to mainstream grocery consumers.
- Plant-based Foods
- Vegan formulations with familiar flavors and added functional benefits are expanding plant-based appeal beyond dietary restrictions into broader lifestyle-led purchasing.
