Payittome is a social experiment that grants consumer wishes. The Payittome Twitter account first asks its followers to make a wish. The wish will be granted under one condition -- it is specific to a company or product. Once the specific wish is made, companies have the opportunity to promote themselves by fulfilling a follower's wishes.
The (anonymous) creator of Payittome has worked out a system for wish makers and fulfillers alike. Armed with social media, a PayPal account and list of stern rules, Payittome is offering companies a way to make consumers very happy.
What Makes This Trend Stand Out
- Consumer Wish Fulfillment
- Companies can disrupt traditional marketing campaigns by promoting themselves through fulfilling specific consumer wishes
- Social Media-driven Marketing
- Companies can disrupt traditional marketing campaigns by using social media platforms like Twitter to connect with consumers
- Gamefication of Marketing
- Companies can disrupt traditional marketing campaigns by offering rewards to consumers through fulfilling their wishes, turning marketing into a competition to grab the most attention
Sectors Adopting This
- Consumer Goods
- Consumer goods companies can disrupt traditional marketing campaigns by promoting their brands through fulfilling specific customer wishes
- Service-based Industries
- Service-based companies can disrupt traditional marketing campaigns by using social media platforms like Twitter to connect with consumers in innovative ways and fulfill their specific needs and requests
- Marketing and Advertising
- Marketing and advertising companies can disrupt traditional marketing campaigns by offering gameficated marketing services which include the promotion of fulfilling specific customer wishes
