The Paule Ka Spring 2013 ad campaign promotes a luxurious lifestyle complete with glamorous clothing fit for everyday activities. With 60s-inspired silhouettes, the outfits may hark back to a time of housewives and white picket fences, but they have been updated for the independent modern woman. In this case, that woman is model Hilary Rhoda.
Shot by United Kingdom photographer Venetia Scott, the Paule Ka Spring 2013 ad campaign was captured on location at the lush ground of a Palm Beach estate. Art directed by Paula Ka designer Serge Cajfinger, the photoshoot embodies the spirit of all things vintage and retro. The timeless looks were complemented with voluminous shiny hair and a smokey eye, making the brunette beauty irresistible and sultry.
Key Themes Behind This Trend
- Glamorous Retro Fashion
- Fashion brands can innovate by incorporating vintage elements into modern designs for an elegant, nostalgic look.
- Luxury Lifestyle Advertising
- Companies can disrupt the advertising industry by showcasing opulent lifestyles in their campaigns, appealing to consumers' desires for luxury.
- Location-based Photography
- Photographers can innovate their craft by choosing unique locations that help tell a story and enhance the visual appeal of a campaign.
Where This Applies
- Fashion
- Clothing brands can capitalize on the trend of retro-inspired fashion to create new lines or revamp existing ones.
- Advertising
- Marketers can use the concept of a luxurious lifestyle to promote products or services and appeal to consumers' aspirations for glamour and luxury.
- Photography
- Photography firms can attract clients by offering unique and visually-stunning location-based photoshoots that help to tell the story of their clients' brand.
