Slouchy Chromatic Couture

The Paul Smith Fall 2013 Collection is Full of Color and Shape

The Paul Smith Fall 2013 collection was exhibited as a part of this year's London Fashion Week. The event was witness to the upscale house's coming preference for color as the models sported a diverse array of reds, pinks and blues on the high end catwalk.

Fans of the Paul Smith label will surely appreciate the brand's ability to convey form and structure via loose apparel. Slouchy leather pants and cloth trousers were markedly feminine, especially when paired with aggressive pops of color. This Fall 2013 line has consequently broken several fashion molds, creating its own womanly niche within an industry that often prefers skin tight cuts and revealing ensembles. Chunky oversize accessories furthered this theme.

Colorful Fashion
Opportunity for disruptive innovation in the fashion industry by introducing more color and vibrancy in apparel.
Slouchy Apparel
Opportunity for disruptive innovation in the fashion industry by promoting loose and comfortable clothing options.
Feminine Structure
Opportunity for disruptive innovation in the fashion industry by combining femininity with structured and oversized accessories.

Sectors Adopting This

Fashion
Opportunity for disruptive innovation in the fashion industry to challenge traditional cuts and ensembles.
Leather
Opportunity for disruptive innovation in the leather industry by providing slouchy leather pants and introducing new colors.
Accessories
Opportunity for disruptive innovation in the accessories industry by focusing on chunky, oversized accessories that enhance feminine structure.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 20%
Freshness 8%