When I look at the Patachou AW11 ad campaign, I actually find myself wishing that I could skip right over summer and head straight into fall again. As you browse through the featured gallery, I'm sure you'll also be moved by the romantic and subdued nature of each image that only the fall season could encourage.
Photographed by the talented Gustavo Marx, the Patachou AW11 ad campaign stars Sophia Lie as she roams around the city of New York. Styled by designer Erika Frade, Lie looks absolutely stunning.
A gorgeous shoot for a gorgeous label and model, click through the gallery to see images from the Patachou AW11 ad campaign.
Key Themes Behind This Trend
- Romantic Ad Campaigns
- Opportunity to create ad campaigns that evoke a romantic and subdued aesthetic, appealing to consumers' emotions.
- Seasonal Marketing
- Opportunity to capitalize on the changing seasons and create marketing campaigns that highlight specific seasons, like fall.
- Cityscape Fashion Shoots
- Opportunity to use urban environments as backdrops for fashion shoots, creating a visually appealing contrast.
Where This Applies
- Fashion
- Fashion industry can incorporate romantic and subdued aesthetics into their ad campaigns.
- Advertising
- Advertising industry can develop seasonal marketing strategies that resonate with consumers.
- Photography
- Photography industry can explore using cityscapes as unique and captivating backdrops for fashion shoots.
