Whilst the catwalks of Paris were occupied with the latest looks, those off the stage were taking some fashion risks. Folks attending the Ready-to-wear 08/09 collections showed style was something you have to earn. Rich, lustrous fabrics and textures were popular amongst fashion darlings. Some were running hot with vivid and sensuous colours, whilst others took risks with busy patterns.
Implications - While many consumers relish in a variety of products because of the experiences they embody, the encounter usually ends there. Companies and businesses will benefit by providing consumers with the products they prefer in accessible and practical ways. Consumers will be attracted to concepts and ideas that can be incorporated into their own lifestyles and experienced on a personal level.