Pared Eyewear has partnered up with jewelry label POMS to create a line of sunglasses that are both stylish and playful. From polka dots and clear plastics to patterned edges and classic silhouettes, the designs are quirky yet simple in a way that will resonate with many different people.
What makes the Pared Eyewear collection even more impressive is the fact that they could be worn well into the future. The frames lean towards the classic, which will allow people to appreciate them in years to come. About the collaboration, Adriana Guiffrida of POMS says, "The collaboration came about after a very relaxed dinner when Sam was visiting from Bali. It was not really an intention to work with former workmates, but it's so nice when you know someone so well in a different context and then you can work together down the track—and have so much fun on your own terms."
What's Driving This Trend
- Quirky Sunglasses Designs
- There is a growing trend for sunglasses designs that are quirky yet simple, appealing to a wide range of people.
- Timeless Eyewear Frames
- The demand for eyewear frames with classic and timeless designs is on the rise, providing long-term appreciation value for customers.
- Collaborative Partnerships in Fashion
- The trend of fashion brands collaborating with each other is gaining popularity, allowing diverse creative perspectives and fun experiences for consumers.
Who This Affects Most
- Eyewear
- The eyewear industry has opportunities for disruptive innovation by creating quirky yet simple designs that resonate with consumers.
- Fashion
- The fashion industry can explore innovative collaborations between brands to create unique and playful products that appeal to a wide customer base.
- Jewelry
- The jewelry industry has potential for disruptive innovation by venturing into eyewear collaborations, combining different artistic elements for stylish and playful designs.
