Take a behind-the-scenes look at the latest photo shoot from fresh Toronto-based lifestyle brand Pardon Le Dopeness. From edgy contemporary looks to a carefree attitude, this video seductively symbolizes the mantra of the brand, which according to its website is to encourage “lifestyles that focus on self-expression, individuality, and recklessly/deliriously enjoying life.”
This hedonistic approach to living is apparent in the brand’s latest fashion line, which features hand-drawn designs on an array of t-shirts, tanks, headwear and leggings. The video captures these badass fashions with help with the background music by up-and-coming Toronto artist LEMON who kills it with a sultry rendition of Cher’s ‘Bang Bang,’ singing with so much edge, it’s as if the singer herself is rocking a pair of the AK-47 leggings.
Excuse the models from the table and Pardon Le Dopeness.