Parade is launching its first swimwear collection ahead of the warmer, summer months. Fusing inclusive sizing with EcoSplash materials, the collection helps consumers give back to the earth while feeling comfortable in their skin. The assortment arrives in multiple colorways, including 'Blue Crush,' 'Surfboard,' 'Eightball,' 'Frisbee,' 'Strawberry Daiquiri,' and 'Flip Flop.'
Three types of bikini tops are available: a traditional scoop neck, a triangular shape, and a playful criss-cross design. When it comes to the bottoms, consumers can choose between a cheeky style, boyshorts, or a thong. Customers may receive a 30% discount when mixing and matching components to make their unique set.
The new Parade swimwear collection is available online at the brand's website.
Image Credit: Parade, <a rel='nofollow' href='https://hypebae.com/2023/3/parade-swimwear-collection-campaign-bathing-suits-bikinis-release-info-where-to-buy'>hypebae</a>, <a rel='nofollow' href='https://yourparade.com/en-ca/collections/swim'>yourparade</a>
What Makes This Trend Stand Out
- Eco-friendly Swimwear
- There is an opportunity for designers to create more eco-friendly swimwear collections, featuring recycled materials and sustainable production methods.
- Inclusive Swimwear Sizing
- With an emphasis on body positivity and inclusivity, swimwear brands can expand their sizing options to include a broader range of body types and sizes.
- Customizable Swimwear Sets
- Customers are interested in personalized, mix-and-match swimwear sets, creating opportunities for brands to offer customizable options online or in-store.
Sectors Adopting This
- Fashion Industry
- The fashion industry can use eco-friendly fabrics and include more inclusive sizing options to meet consumer demands and reduce environmental impact.
- Swimwear Industry
- With customization options becoming more popular, swimwear companies can offer unique and personalized sets to meet new consumer preferences.
- Sustainable Fashion Industry
- The use of recycled materials in swimwear collections is an opportunity for sustainable fashion to grow and expand their product lines.
