This Palm Beachwear 2014 collection lookbook will have you daydreaming of lazy days by the pool in heritage hotels located in fabulously jet-setter-fit destinations with only the creme de la creme invited to the pool party.
Making sure it is on the cusp of everything hip, the Zürich-based label Palm gets it just right with its Palm Beachwear 2014 collection. This is because it was able to work the vintage swimwear look into its collection just as the retro-style beachwear style makes its way back into the limelight with kitschy floral prints and modestly covered cuts.
Starring sultry and stunning model Andjela Milanovjic, the campaign is beautifully captured by photographer Philipp Jeker. The statuesque beauty poses in some of the collection's brightest prints on the island of Mallorca.
What's Driving This Trend
- Retro Beachwear Styles
- There is an opportunity for companies to capitalize on the resurgence of retro beachwear styles.
- Heritage Hotels
- The popularity of vintage beachwear styles presents an opportunity for heritage hotels to offer immersive experiences from past eras.
- Kitschy Floral Prints
- Kitschy floral prints are a trend that businesses in the fashion industry can incorporate into their designs to attract customers who enjoy the vintage beachwear style.
Who This Affects Most
- Fashion Industry
- The fashion industry can create new lines of beachwear inspired by vintage styles to meet the demand for retro fashion.
- Hospitality Industry
- Heritage hotels can offer packages and experiences that cater to customers interested in vintage beachwear and retro fashion.
- Photography Industry
- Photography companies can offer vintage-style photo shoots to capture the aesthetic of the retro beachwear trend.
