Luxe and understated, the Paguci Fall/Winter 2013 Campaign is being rolled out in stunning black and white, which is a trend of late that has been permeating high fashion design advertising. A distinct move away from color has a sharper focus placed on tailoring, styling and -- of course -- the flawless models.
Featuring the dashing Florian Van Bael as the main muse, the Paguci Fall/Winter 2013 Campaign is nothing short of dapper. Bold leather accents like overcoats and gloves make an appearance amongst soft textures like exotic knits and pristine collars. Look a little closer and you'll notice exquisite detailing on pockets that add so much without saying much at all.
There's a definite sense of Americana goodness at play within the European Paguci Fall/Winter 2013 Campaign, which is striking to admire.
Why This Trend Is Growing
- Black and White Advertising
- Opportunity for high fashion brands to distinguish themselves through the use of black and white advertising and a focus on tailoring and styling rather than color.
- Exotic Knits
- Opportunity for luxury fashion brands to incorporate exotic knits in their designs and create unique textures.
- Americana Style
- Opportunity for European fashion brands to incorporate Americana style into their designs and appeal to a wider audience.
Industries Being Reshaped
- Fashion
- Opportunity for luxury fashion brands to adopt black and white advertising, incorporate exotic knits and Americana style into their designs.
