Available at rapper Drake's flagship boutique in Toronto, this OVO card deck is adorned with the record and clothing label's signature insignia. While the deck features a classic black and gold backing with OVO logos throughout, each suit is accented with an image of praying hands -- a symbol synonymous with Drake's 6 God nickname.
This graphic was first featured on the cover of the rapper's If You're Reading This, It's Too Late mixtape and has since been used to adorn OVO t-shirts, baseball caps and toque accessories.
This OVO card deck is packaged in a plastic carrying case and is the perfect gift for dedicated Drake fans. While most of the OVO store's merchandise isn't cheap, these novelty playing cards will set fans back $22 and are a fairly affordable piece of branded merchandise.
Why This Trend Is Growing
- Branded Merchandise
- Creating unique and branded merchandise can be disruptive for businesses to engage dedicated fans and generate additional revenue.
- Celebrity Collaborations
- Partnering with celebrities to create exclusive products can create disruptive opportunities for businesses to tap into their fan base and increase brand visibility.
- Novelty Collectibles
- Producing unique and collectible items like playing cards can offer disruptive innovation opportunities for businesses to attract collectors and create a sense of exclusivity.
Industries Being Reshaped
- Fashion and Apparel
- The fashion and apparel industry can explore disruptive innovation opportunities by collaborating with celebrities to create branded merchandise like clothing and accessories.
- Music and Entertainment
- The music and entertainment industry can leverage celebrity collaborations to create limited edition collectibles that appeal to fans and generate additional revenue streams.
- Gaming and Collectibles
- The gaming and collectibles industry can explore disruptive opportunities by collaborating with celebrities to create custom and limited edition playing cards that cater to collectors and fans alike.
