The Ordinary Day, a Toronto-based sustainable beauty brand, recently expanded its portfolio with the introduction of the new Overnight Oats bar. Designed to unclog pores, the bar is created from "a goat milk base combined with honey, whole oats, and coconut to hydrate and absorb excess oil to soothe and clear skin."
Made in Toronto, Ontario, the Ordinary Day Overnight Oats bar is packaged in recyclable paper that can also be composted. The bar itself is completely biodegradable and features no harmful chemicals, making the bar complete zero waste.
This plastic-free beauty solution will appeal to eco-conscious consumers looking to reduce their ecological footprint. The Ordinary Day Overnight Oats bar is available to purchase online for $8.
What's Driving This Trend
- Zero Waste Beauty
- Sustainable beauty brands can capitalize on the trend of using biodegradable and eco-friendly ingredients for skincare products like the Overnight Oats bar.
- Compostable Packaging
- The use of compostable and recyclable packaging materials in beauty products presents an opportunity for companies to make an environmental statement in their product offerings.
- DIY Skincare Products
- As more consumers become aware of the ingredients in their skincare products, there is an opportunity for companies to provide recipes or kits that allow customers to make their own eco-friendly skincare products at home.
Who This Affects Most
- Sustainable Beauty
- Companies in the sustainable beauty industry can create innovative skincare products like the Overnight Oats bar that are both eco-friendly and effective.
- Packaging
- Packaging companies that focus on creating recyclable and compostable materials can partner with eco-friendly beauty brands to provide sustainable packaging solutions.
- DIY Kits
- Companies that provide DIY skincare product kits and recipes can appeal to consumers who want to create eco-friendly beauty products at home.
