When Neiman Marcus offers up their ridiculous Christmas gift idea, it always inspires a lot of interest. One of this year’s ideas is the super-studly Fighter Motorcycle from the Confederate Motor Company. This baby not only looks tough, it is tough.
The Fighter Motorcycle features a frame of carbon fiber, titanium and aluminum. Its super-light frame combined with its 2-liter twin engine allows the Fighter Motorcycle to reach speeds of 190 mph.
Implications - Despite the recent downturn of the economy, there still remains a viable market of upper-class consumers seeking luxury products. A company can appeal to this market by offering exclusive, ultra-luxury commodities targeted at the top rung of the economic food chain. They would be attracted to the company's exclusivity and the "special" nature of their products.
What's Driving This Trend
- Ultra-luxury Commodities
- Companies can cater to the upper-class market by offering exclusive, ultra-luxury commodities that appeal to their desire for exclusivity and rarity.
- High-end Consumer Products
- There is a market for high-end consumer products that cater to affluent individuals seeking unique and luxurious items.
- Carbon Fiber Technology
- The use of carbon fiber in products presents an opportunity for innovation and disruption, particularly in the automotive and aerospace industries.
Who This Affects Most
- Luxury Goods
- Companies in the luxury goods industry can target the upper-class market by offering exclusive and high-end products.
- Automotive
- The automotive industry can explore the use of carbon fiber technology to create lightweight and high-performance vehicles.
- Aerospace
- Aerospace companies can leverage carbon fiber technology to develop lighter, more fuel-efficient aircraft.
