OUMA started off in 1939 by Ouma Greyvensteyn in the small town of Molento in North-Eastern Cape Town following the great depression. The launch of the brand was initially meant to help the community during hard times -- bringing people together with batches of baked rusks using Ouma's own family recipe.
Now, the South African brand has breached its African borders to bring authentic baked goods across the globe. Rusks are a hard dry biscuit that is essentially bread baked over twice. OUMA options the rusks in sliced or chunky structures depending on preference and offers flavors including buttermilk, condensed milk, three seed, muesli, poppy seed and blueberry, and oat, raisin, and apple.
Image Credit: OUMA