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The OTTO Camera Creatively Shoots in GIFs

 - May 19, 2014
References: kickstarter &
The OTTO camera kicks conventional cameras to the curb with the internal capability to instantly create hilarious live GIFs. This camera will take photography to a whole new level by letting you make your very own GIFs in real time.

GIFs have quickly become an animated sources for pop culture references, tributes and mash-ups. The OTTO camera looks like a conventional camera but with one super cool addition. The OTTO camera features an innovative rotating crack that captures video footage in short, quick bites. Users can simply point the OTTO and shoot for a certain number of seconds. After all the footage has been shot, the rotating crack needs to be rewound to send the GIF straight to your phone. Now you can upload your homemade GIF wherever you please and hope it becomes a viral hit.